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clarence-chua.com

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The Popcorn Report

Posted on | April 30, 2008

I ‘d like to repeat again that I’m not a bookworm. Nor a librarian. Nor someone who is paid by a publisher to promote and review books. It just happens that I like to read. I enjoy reading since I was young. That’s the only thing my dad gave me instead of toys and I thank him so much even till this very day. Coincidently, it also happens that I love to write and blog. Perhaps that is the only thing that kept me living in high spirits today. To be able to share some thoughts and wisdom for free. Do you agree that good things are meant to be shared?

The Popcorn Report was a book that I read 3 years ago written by Faith Popcorn, owner of BrainReserve , a strategic trend based marketing consultancy firm which strictly has blue chip clients that includes IBM, American Express, Bacardi ,Rubbermaid and many more. It predicts about future trends such as Cocooning ( a stay at home syndrome) and phenomenon of Cashing out where man and women starts to leave the corporate rat race in pursuit of a better quality life. Today the trends predicted are prevalent in the U.S and slowly progressing in SE Asia. For example, I was very happy running around shopping in big mega malls hunting for the best deals 3 years ago. But not now. How many of you would still love to shop happily in the oversize shopping malls crowded with people on a Saturday? With all the traffic, people and crowd, I would gladly shop from home .

Then suddenly,I came across what Faith Popcorn wrote 17 years ago again when I was shopping for books. And its not in Parkson MPH BOOKSTORE. It was MPHonline . The convenience of shopping online was really irresistible….just as being sung out loud by Beyonce. The convenience of searching for the books that you really want with a single click. Hey! Fate did predict that this would happen 17 years ago when her book was first published. Cocooning! I feel like staying at home rather than wasting 2 hours shopping for daily necessities . Yes, its true that you don’t get to browse the books for free and feel it before buying it. But with free home delivery services right to your doorstep , that even makes home shopping much more appealing compare to traditional stores and hypermarkets. Furthermore, the lesser impulse buying from not being able to browse a long corridors of books saves me lots of ringgits.

Thats why I just want to point out that in-home shopping services are increasing in popularity and is the future for consumer distribution chain. Look in Malaysia alone. Besides MPHonline , we have Pizza Hut online for fast foods outlets, Mudah.com.my for auctions and Dell.com for computers.Some webstores even pay you for referrals. So, don’t be surprise if you stumbled upon Carrefour online in the next 5 years as it is already implemented in France. We actually do already have a huge local online shopping mall similar to Walmart online in Malaysia. Can you guess? Sadly, with all the exciting development going on around us, the awareness and local broadband penetration is still VERY low resulting slow progress and development.

So, please wake up our dear local ISP ’s and do something about it because TMNut s*censored!!

Filed Under books, business |

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