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The man behind McDonalds

Posted on | May 20, 2008

Lately I’ve noticed that I’ve been getting quite a number of ads, and the most frequent ads would be MCDonalds!! I don’t know how Nuffnang web crawler actually works but basically I talk alot about health and stuff. I don’t always recommend fast foods either. But here, I’m getting more and more fast food ads! Seems so ironic but maybe the advertisers might thought of this as a strategy. Well this is just my opinion anyway. Probably the advertisers did some further thought and analysis:

Advertisers advertise fast food outlet and promotions here.

Readers go to fast food outlet and launch an eating spree.

They will later probably come back to read my health articles for some fix.

Win-win.Make any sense? :)

Double BicMac in Bangkok

Anyway, what I’d like to write about today is the brilliant mind behind the worlds most successful franchise business, McDonald. Who do you think he is?

McDonald brothers, Dick and Mac? Ronald McDonald?

Haha.. think again. This person isn’t the McDonald brother’s who specializes in making burgers. He’s Ray Kroc. Who’s this dude anyway? It all began when the McDonald brothers opened up their first burger business in San Bernandino, California. While they focused on selling burgers and services, along came Ray Kroc a multi mixer milkshake machine salesman with an idea and a business opportunity. He said “instead of focusing on selling burgers for the rest of your life, why not focus on building a system that can ensure the burger business to be successful and duplicable and sell it to other people!

From that moment on , it gave birth to franchise businesses which is very popular today. Everything we see today includes KFC, 7 Eleven , Reliance Travel ,Osim are franchise concept business which are expanding at a phenomenal growth. But Ray Kroc was a visionary man. He has seen even further beyond this franchise concept . Instead of owning a burger business, he is actually in the real estate business where each and every McDonald outlet is located at the most strategic properties in every major city. Ray still earn his royalty incomes till today even though he’s no longer with us . He is certainly the man behind McDonalds. We owe him a for providing us with a new eating experience. Fast paced eating.

Hi, I’m Ray!Wanna bite?
So why franchise? It’s true that franchise rights are indeed very expensive. A whopping million ringgit for a McD. You even need to go to McD University in Australia or US to learn how to cook burgers for a period of time. But, it saves the time to figure out what works and what doesn’t in operating a business. It’s a proven system. With the education provided, franchisees practically have reduced risks. And most importantly, you will ultimately ‘own’ a brand. Will you go to Mom and Pop Burgers or to the McD next door even Mom and Pop serves the best burgers in town? What do you think?


Further reading on McDonalds , click here.

Filed Under business, opinion |

Comments

One Response to “The man behind McDonalds”

  1. Marcus
    May 24th, 2008 @ 4:24 pm

    I’m not a real fast food suppoter but it really saves my ass sometime when i really need a quick bite while rushing to appointment or meeting. Me and pin always hang out at mc donald for midnight discussion. I’ve always been thinking of owning a mc donald franchise. Well, the man behind mc donald really know what’s the real deal in his franchising business. It’s not always about how great the product is, but it’s always about how influential the business is.

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